When it comes to website design, there are many different styles and directions where your website can go: it can range from optimal to minimal, fun and lively to smooth and modern.

Great web design feeds your user experience and functionality, while easy to understand at first glance. Below we've collected five simple website design tips to help make your site effective and compelling:

Your main message should be communicated immediately on the homepage of your website. After all, we rarely read every word on a website. Instead, we quickly scan the page by sorting out keywords, sentences, and pictures. With these familiar behaviors in mind, it is better to appeal to emotions than to count words.